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Full service real estate team in WA & OR!
  • Home
  • Listings Search
    • $200,000-$500,000
    • $500,000-$750,000
    • $750,000+
  • Exclusive Listings
  • Meet our Home Builders
    • Austin Summers – WA
    • Bellanca Homes – WA
    • Genusis Homes – WA
    • MPC Builders – Millpond Crossing (OR)
    • Stennes Homes – WA
  • What’s Your Home Worth?
  • Mortgage Pre-Approval
  • Your Favorite Listings
  • About Us
    • Meet Our Agents
    • Meet Our Admin
    • Happy Homeowner Reviews
  • Contact
  • COVID-19: Housing Market Insights
  • Blog
    • 4 Questions to Ask Before Buying a Home
    • 4 Questions to Ask Before Selling a Home
    • How to Sell Your “Fixer Upper” House
    • Just Sold In Your Neighborhood!
  • Open Houses
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Full service real estate team in WA & OR!
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What do today’s homebuyers want in their real estate agents?

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The Maxey Home Team,12/13/2017

Helpfulness ranks No. 1

Today’s home buyers primarily want their real estate agents to be helpful, according to a new study from Open Listings. The study, which looked at the volume of certain keywords across five-star agent reviews on its proprietary platform, found “helpful” appeared the most out of all terms tracked.

Top traits for real estate agents

Helpfulness ranked first, but many buyers are careful to note in their reviews that helpfulness doesn’t equate to pushiness or lots of sales pressure. According to Open Listings, “For our buyers, reactive helpfulness (i.e., answers a buyer question) was better than feeling pressured by too much agent outreach.”

The term “helpful” appears 134 times across more than 900 reviews analyzed. Second in line were terms relating to availability – things like “responsive,” “quick,” “available” and “accommodating.”

“With the majority of Open Listings buyers in competitive markets, speed is crucial,” the report reads. “Texts, emails, and phone calls can’t wait hours, let alone days. Buyers expect prompt, frequent communication — even if it is just to say, ‘Still waiting for an answer.’”

Good people skills ranked third, with terms like “friendliness,” “nice,” “personable” and “pleasant” appearing 104 times. Knowledge/expertise was next, followed by being professional and good under pressure.

“We dug a little deeper and found that professional means knowing how to keep calm and carry on,” Open Listings reported. “With so many emotions and finances at stake, home buying can feel stressful. A true pro guides buyers to close smoothly and with a level head.”

Article Source: The Mortgage Reports by Aly J. Yale

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1029 E Main Suite 201Puyallup [Main Office]
WA 98372
253-881-5001
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